Chaitali Das, Social Entrepreneur

Chaitali Das is an successful Indian businesswoman. She’s heading a non profit voluntary organisation called ‘Rakshak Foundation’ later her initiative evolved to a start up Enterprise, Route2Jute Pvt. Ltd., which is incubated by Indian Institute of Management Centre of Innovation Park, Government of India, its Label is called ‘Jute Story’. Chaitali is on board of various national and international organisations including chamber of commerce, she has been a part of numerous international delegations, continuing her global campaign ‘Jute for Climate Action’ The journey was challenging and extraordinary to revive the Jute of India, which is mainly used for carrying agricultural products alongside transforming Convicts into Artisans and their social inclusion. As a speaker at various forums, she propagated the story of reformation while popularising Jute through numerous projects, International fashion walk, and global campaigns, creating massive outreach which slowly inculcated adaptability to the use of Jute in the process, increasing the demand in India and overseas and creating social inclusion for released prisoners beyond stigma and discrimination.

“I believe to preserve our heritage and empower the legacy of our Artisans is not a charity but our responsibility. I believe jute – The Golden Fibre can weave hope and beauty into lives, and contribute to the well-being of the environment, Lives on earth and to a world of equal opportunities and inclusiveness. “ – Chaitali Das

Having an outreach more than 20 million, impacted more than 5000 prison inmates in more than 7 years, more than 1000 artisans with a mission to revive jute to trendy, lifestyle space, presenting jute couture nationally and internationally alongside rehabilitating released prison inmates & women from vulnerable section of the society including survivors of acid attack and domestic violence and engaging them with vocational training, advocating social inclusion, beyond stigma & discrimination.